TECH NEWS

Mobavenue Launches AI Platform to Automate Apple Ads Campaigns

Mobavenue AI Tech has launched PiiX, an artificial intelligence (AI) platform designed to automate advertising campaigns on Apple's App Store, as the company looks to expand its presence in the iOS app marketing market.

Announced in Bengaluru on October 8, PiiX combines keyword targeting, automated bidding, audience analysis and product-page optimisation in a single platform. The company said the system is designed to help app developers and marketers improve user acquisition by matching search queries with relevant advertisements and app pages.

PiiX is Mobavenue AI Tech's first dedicated product for the iOS ecosystem. The platform focuses on Apple Ads, Apple's advertising service for promoting apps in App Store search results.

Automating App Discovery and Advertising

According to the company, PiiX uses machine learning to identify keyword opportunities, adjust bids based on campaign performance and competition, and match search terms with relevant Custom Product Pages. These are alternative versions of an...

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Google Japan Created One Of The Strangest Keyboards Ever, And We're Dying To Try It

A keyboard that brings the keys to your fingers and brings the ambience of an assembly line to your desk. Have you ever wished you could combine a mechanical keyboard with the efficiency of a factory production line? If not, you lack the vision of Google Japan, which recently made

Can You Use A Screen Protector With Your Foldable Phone?

What you should know before applying a screen protector to your foldable phone. Framesira/Shutterstock Screen protectors are among the first accessories many people think about when buying a new phone. It's no wonder; they're a low-cost investment to protect an expensive purchase, and nobody wants

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How to watch Man Utd vs Tottenham for FREE: Live streams, TV channels for Premier League 2026/27 game

* Man Utd vs Tottenham: Saturday, October 10 at 5.30pm BST / 12.30pm ET / 4.30am AEDT (Sun.) * Streams: Sky Sports (UK), Peacock (US) * Outside the UK? Use NordVPN to unblock your streaming account Watch Man Utd vs Tottenham in the Premier League 2026/27 season,as two struggling sides

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Microsoft: AI is 'the hill-climbing machine' of every company - just make sure you don't get locked in

Artificial Intelligence (AI) is great at generating valuable insights, but what companies end up doing with those insights - that’s where true achievement lies, and that’s what companies should be focusing on. This is one of the core messages delivered by Ryan Waite, Director of Open Source Ecosystems

Automating App Discovery and Advertising

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Google Japan Created One Of The Strangest Keyboards Ever, And We're Dying To Try It

Can You Use A Screen Protector With Your Foldable Phone?

How to watch Man Utd vs Tottenham for FREE: Live streams, TV channels for Premier League 2026/27 game

Microsoft: AI is 'the hill-climbing machine' of every company - just make sure you don't get locked in