Mivi Enters Smartphone Market with Mivi One 5G
Mivi, one of India’s trusted, leading homegrown consumer technology brands, today announced its entry into the smartphone category with Mivi One, marking a significant new chapter in the company’s evolution from a homegrown audio brand into a broader, multi-category consumer technology company.
Built on a decade of experience in end-to-end product development, design, R&D and manufacturing in India, Mivi One marks the brand’s entry into the Smartphone segment. It will be the only phone in the segment to be powered by a Snapdragon 5G chipset, thoughtfully developed keeping Indian consumer use cases in mind. The product brings together Mivi’s strong strategic partnerships between Qualcomm, Flipkart, Google.
For Mivi, the move into smartphones is more than an expansion into a new category. It marks the company’s ambition to take the product and manufacturing capabilities it has built in India into one of the country’s most competitive consumer technology categories – and...
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