MITSUMI Distribution India Strategy: Rajveer Shah Interview
In this exclusive interview with Mr. Rajveer Shah, Global Chief Strategy Officer, MITSUMI Distribution, we explore the company’s India growth strategy, expansion into smaller cities, and opportunities across AI, cloud computing, cybersecurity and enterprise technology. He discusses the shift towards services-led distribution, channel partner enablement, digital transformation and MITSUMI’s long-term vision for India’s IT ecosystem.
IT Voice- MITSUMI Distribution has entered the Indian market with ambitious plans. What are your key business priorities and growth targets for 2026–27?
Rajveer Shah-Our first year here has been about laying strong foundations. The priorities for the year ahead are clear. First, we want to build deep and lasting trust with our partners, because distribution only works when partners believe in it. Second, we are strengthening our presence beyond the metros, with a growing focus on Tier 3 and Tier 4 cities. Third, we are shaping our portfolio around where Indian customers...
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