Mirror publisher Reach cuts 220 editorial jobs as Google’s AI summaries hit traffic

Reach, the publisher of the Daily Mirror, the Daily Express, and several regional newspapers, is cutting 220 editorial jobs and closing three local news websites.

The company says this is because Google now answers more questions with AI, leading to a sharp drop in website traffic.

According to The Guardian, chief content officer David Higgerson told staff in a memo on Wednesday that Google traffic for the company had fallen by 46% compared to last year.

“We are in the middle of a mammoth shift in how audiences want content and journalism.”

“To ensure a sustainable future for our journalism, we must focus our investment in the areas where our audiences spend the most time and where our revenue reflects the value of our work.

In our newsrooms, that means less emphasis on story volume and more on original journalism and distinctive brands,” said David Higgerson, according to The...

Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE