Millions of Netflix viewers are abandoning shows after their first season — and I think I know the reasons why
You could hardly say Netflix is a business in trouble, but it does have a problem: for a lot of its shows, viewing figures are declining sharply after the first season. According to Bloomberg, Beef lost more than 70% of its viewers going into its second season, while The Night Agent lost 50% of its audience in season two.
This seems to be a pattern repeated over many Netflix shows, including some that rack up impressive viewing figures in their first season. The streaming platform relies on subscribers sticking around, and these stats are apparently "a major source of concern" for the executives at Netflix.
So what's going on? While I'm not privy to the internal discussions at Netflix or the statistics that its executives are available to them, I am a Netflix subscriber of many years standing — and I have a few ideas about what's going on.
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