Microsoft pressures LG into killing unwanted McAfee ads

LG has agreed to disable the pop-up ad notifications.

by Jess Weatherbed

Jul 24, 2026, 9:20 AM UTC

Illustration by Alex Castro / The Verge

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Microsoft has intervened to stop Windows 11 users with LG monitors from being bombarded with annoying McAfee trial pop-ups. In response to complaints about the LG bloatware, Microsoft’s Windows chief, Pavan Davuluri, said that LG has agreed to immediately disable the McAfee pop-up from its LG Monitor App Installer, and pledged that Microsoft will “keep improving here with our ecosystem partners.”

This crackdown follows backlash about large pop-up ads for McAfee antivirusand LG’s own apps appearing on Windows 11 PCs after being connected to LG monitors. Upon connection, a Windows driver update was silently installing LG driver updates and...

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