Microsoft Patent Puts Ads After Boss Fights, Cutscenes, And Load Screens
According to patent documents originally spotted by Respawn First, Microsoft is studying ways to enhance in-game advertisement solutions. Specifically, Microsoft showcased a context-aware ad system that times ad interruptions to specific in-game events and rewards players with ad credits for tolerating it. This ties into Microsoft's plans for Game Pass across Xbox and PC, where an enhanced ad-supported tier with the system we're seeing in this patent would preserve game pacing without harming revenue.
Honestly, compared to the world of egregious (and sometimes malicious) mobile app ads, Microsoft's proposed vision of an ad system that detects lulls in gameplay (like for cutscenes, post-boss fights, etc) as appropriate times for an ad break does seem about as non-intrusive as it could get without lingering onscreen.
Compared to just buying the game or a higher tierof Game Pass, this Microsoft ad credit gaming patent is akin to watching a film...
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