Microsoft, Meta lost billions on VR headsets — but Snap thinks its $2,195 AR glasses will change the game as it…
- Snap is taking its AR glasses directly into the enterprise market
- Nvidia, Salesforce, and AWS are joining Snap's push into workplace computing
- Snap wants Specs to become a computer rather than another camera accessory
Snap is taking its augmented reality glasses into the enterprise market through partnerships with Nvidia, Salesforce and Amazon Web Services.
The company is looking beyond its established consumer business for workplace applications that could generate demand for its new hardware.
Snap’s CEO Evan Spiegel wants businesses to view Specs as a computing platform rather than another pair of glasses designed primarily for taking pictures.
Snap looks beyond its consumer business
Snap's Specs glasses cost $2,195, putting the device into a category where business customers will need clear reasons to purchase it.
The company says the glasses can support field technicians by displaying digital instructions while workers inspect or repair equipment.
They can also allow employees...
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