Microsoft Is Rethinking The Entire Xbox Business As Console Costs Surge
Just days after Microsoft unveiled an exciting slate of games and celebrated the 25th anniversary of Xbox, the gaming division’s CEO, Asha Sharma, addressed its next-generation console. In an interview with Fortune, Sharma discussed the difficulty of bringing a new product to market in the current environment and how the company is exploring new ways of making its hardware accessible to more gamers.
The AMD-powered Project Helix is a box that will be capable of running both PC and Xbox console games, which has been described as a premium device with high-end components. Of course, these plans have run into the reality of the chip and memory shortage, and it’s forcing the company to adjust what it ends up offering to customers alongside how it offers the new hardware.
“We must think about other ways to think about the cost construction of a console. We must think about...
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