mFilterIt Uncovers 2.4 Lakh Festive Fraud Cases Across 10 Platforms

India’s festive shopping rush has a dark twin. As shoppers hunt for deals, a fast-moving network of fake websites, phishing pages, impersonation accounts and bogus offers hunts for them, using trusted brand names to get to their wallets. New findings from digital trust and ad-fraud intelligence platform mFilterIt show how large that network has become. They also show why shopper awareness alone cannot stop it, and why brands must go after the scam infrastructure itself.

In a brand protection engagement with a leading Indian bank, mFilterIt’s OSINT-led (Open-Source Intelligence) monitoring uncovered 2.4 Lakh fraudulent cases across just 10 platforms, all targeting a single brand. That works out to nearly 24,000 scam assets per platform, covering brand impersonation, fake promotional sites, phishing pages, coupon abuse and deceptive referral schemes. If one brand faces a threat this big, every brand running festive campaigns in India should ask how exposed it is.

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