Meta’s Edits app is getting an AI assistant and a desktop version
Meta on Wednesday previewed upcoming additions to its video editing appEdits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app.
The company also announced other new tools will launch in the app today, such as a “Beta” tab for experiments and expanded audience insights.
Edits first arrived last year as a direct competitor to ByteDance’s CapCut. With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users.
The upcoming AI assistant will help creators analyze their insights and brainstorm ideas for their content. The assistant will use their Instagram data, like their views and video retention insights,to help them see what’s working and why. It will suggest video ideas based on performance, and suggest making content with trending audio.
By integrating an AI assistant...
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