Meta's AI Business Agent is a small and medium businesses guru – and it is now available directly through…
- Meta launches an AI agent to handle customer messages as a first port of call
- Automation will mean only the most complex queries get routed to humans
- Its tools will connect with third parties and be available across WhatsApp, Instagram and more
Meta has finally launched its AI-powered customer support tool, Meta Business Agent, after nearly two years of testing in select markets including India and Mexico.
The tool is designed to act as a first point of contact, answering customer questions, recommending products and booking appointments.
Under Meta's new way of customer service, consumers will interact with an AI agent first before being routed to a human agent in the case of more complex queries.
Though it's being made available through WhatsApp Business, Meta's tool will also be rolling out across the social media giant's other platforms, including Instagram DMs, Messenger and the Meta Business Suite.
Because it uses...
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