Meta turns off the Instagram feature that users make AI deepfakes of public accounts

Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner’s permission.

“Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” Meta says in an update to a blog postabout its new Muse Image AI model. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback...

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