Meta targets SMBs with Muse AI that can run your business for you - but will anyone actually need it?
- Meta adds new SMB plan for Muse always-on agents
- It works with Instagram/Facebook and third-party connections
- Most Muse use cases should be free, but there are paid plans for more tokens
Meta has expanded its agentic AI platform with the launch of Muse for Small Business.
In a similar vein to OpenAI's new Dots service, Muse users can give their agents a goal or objective and let the agent carry out work independently, palming off some of the more administrative workloads like running parts of the business or finding new customers.
Meta argues that small businesses are a key target for Muse because they wouldn't typically have dedicated resources across marketing, finance and other admin, hence the agentic boost.
Muse for Small Business
Importantly, Muse is likely to be highly tailored toward Meta's own products, hence the company's examples spanning connections with "Instagram professional account analytics, Facebook Pages, and...
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