Meta says its AI is making you spend more time on Instagram
Meta says people are spending more time on Instagram, and it credits its artificial intelligence for the increase. Global time spent on the app grew by double digits year on year in the second quarter, the company told investors, driven by AI-tuned recommendations in the main feed and in Reels.
The gains are specific enough to be measured. Meta said a reworked Reels system lifted sessions by 15 basis points, a small-sounding figure that, across billions of users, translates into a meaningful amount of extra attention captured.
The pattern holds across Meta’s apps. Video time has surged on both Instagram and Facebook, the company said, as short-form recommendations pull users from the feeds they follow toward an endless stream the algorithm assembles for them.
Mark Zuckerberg described the change as more personal, not just more. “Our recommendations are also becoming more personalized, surfacing more fresh content while giving people more...
Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE
