Meta Rolls Out Subscription Tiers For Instagram, Facebook And WhatsApp
The class disparity on Meta's apps is only growing.
After a few months of hush-hush public testing, today Meta is rolling out a subscription-based tier with exclusive features for Instagram, Facebook and WhatsApp. The paywalled "Plus" version of each app includes features that unsubscribed users can't access, such as the ability to view detailed stats on Instagram or Facebook Stories, extend vanishing posts for longer than 24 hours, and access custom themes and reactions.
Instagram Plus and Facebook Plus each cost $3.99 per month, while WhatsApp Plus is $2.99 a month. Meta also plans to start testing additional subscription offerings for its AI, business and creator accounts, and this new proving ground for monthly payment systems is being called Meta One.
Screenshots from the Instagram Plus testing phase started appearing online in late March, showing a suite of features not available in the standard app. Testers were able to...
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