Meta Puts Perks Behind Paywalls: New Subscription Tiers Across Facebook, Instagram, WhatsApp

Meta's premium push arrives, targeting everyday users, AI enthusiasts and professional creators.

3 min read

Would you pay for Facebook or Instagram? Meta is betting you might.

Following limited tests this spring, Meta announced on Wednesday that it would be launching paid premium subscriptions worldwide for Facebook Plus, Instagram Plus and WhatsApp Plus. The new tiers unlock extra app tools and allow users to get better metrics on their posts and control how ads target them

Monthly subscription rates will start at $4 for Facebook Plus and Instagram Plus and $3 for Instagram Plus. Meta will also be launching Meta One plans for more advanced Meta AI options. For now, the new paid subscriptions don't replace or eliminate the existing Meta Verified program, a separate subscription for creators and businesses that provides benefits like enhanced support and protection against impersonation, with tiers ranging from $15 to $500 per month.

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