Meta launches Muse for small businesses, linking its AI agent to Shopify
Meta is bringing its Muse AI agent to small businesses, letting owners connect it to the software they already use to run their companies, the company announced today.
The new version, Muse for Small Business, works with Shopify, Stripe, Canva and Intuit’s QuickBooks, among others.
The agent can also read analytics from Instagram business accounts and Facebook Pages, and work with Meta ad accounts.
It also plugs into work apps such as Slack, Zoom, Notion, Figma and Dropbox, and owners can build their own connectors for services Meta does not yet support.
With those connections, Muse can draw on a company’s brand, online shop, accounts and customer records. Meta said the agent will not post content, send messages or buy anything without the owner’s approval.
One early tester, Iowa grocer Tom Mulholland, said in Meta’s announcement that he works about 65 hours a week.
“I need to free up time...
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