Meta launched a Mac app to put its AI to work for businesses
Meta has released a dedicated Mac app for Meta AI, its chatbot. The company is pushing to turn the assistant into a tool for businesses and creators. The app can watch a window on your screen and answer questions about what it sees, Meta said on Wednesday. It can also take dictation across other apps.
The bigger change sits behind the app. Meta AI now spans the web, mobile and the Mac. It can plug directly into a user’s Instagram and Facebook accounts, their Meta ad campaigns and their Google Workspace. That lets it pull in a business’s own data and act on it.
Meta gave an example. The assistant can look at how a post performed, from its reach to its likes, shares and saves. From that, it can suggest what to publish next. It can also draw on an account and the web to build decks, documents and...
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