Meta is banning TikTok ads across its platforms
‘We don’t have to run ads from a competitor whose goal is to pull people off our apps.‘
by Emma Roth
Oct 9, 2026, 1:12 PM UTC
Illustration by Nick Barclay / The Verge
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Meta has banned ads from TikTok’s Chinese parent company ByteDance across the US and several other countries as the rivalry between the major social media operators heats up, as reported earlier byBloomberg. The ban, which went into effect on Thursday, restricts ads and paid marketing messages from ByteDance, along with third-party ads that link to TikTok.
“We don’t have to run ads from a competitor whose goal is to pull people off our apps,” Meta spokesperson Christopher Sgro said in a statement to The Verge....
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