Meta Introduces A New AI Assistant For Its Instagram Creators
The Edits assistant offers personalized guidance based on your audience and best-performing content.
Meta/Engadget
It isn't hard to find AI-generated guidance for just about anything these days, but Meta thinks it has come up with the perfect solution for its extensive creator community with its new Edits assistant.
ICYMI, Edits is Meta's creator-focused video editing app, which it launched last year as a rival to TikTok's CapCut. The new Edits assistant is being pitched by Meta as a highly personalized chatbot that understands each individual's audience, rather than simply offering generic and, well, slop-adjacent AI advice.
In a press release, Meta said your new "creative partner" can analyze your insights and suggest video ideas based on previous content performance and current trends. You can ask it what videos have performed well for you recently, or for feedback on why some reels haven't resonated as much with your audience.
The assistant...
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