Meta debuts Muse Image, its first AI image model built under Alexandr Wang’s lab

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TL;DR

Meta launched Muse Image across Meta AI, Instagram, and WhatsApp. Users can generate images of friends from public posts. Advertisers get access soon. Opt-out available.

Meta launched Muse Image on Tuesday, its first image-generation AI model built under the Superintelligence Labs division led by Chief AI Officer Alexandr Wang. The model is rolling out inside the Meta AI chatbot and will be embedded across Instagram and WhatsApp. Users can generate images from text prompts or alter existing pictures.

The most notable feature lets users create images featuring friends or creators based on their publicly available Instagram posts. Those who do not want their content reused or remixed by AI can opt out in the settings menu. All images made with Muse Image will include an invisible watermark, and the system has safety precautions to prevent violations of Meta’s terms of service, including CSAM.

Advertisers will soon have access to...

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