Meta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and Facebook
Meta announced new upcoming subscription plans for Instagram, Facebook, and WhatsApp this week. Instagram isn’t going behind a paywall, no. Rather, users will now be able to pay $4 a month for extra features, like seeing who rewatched your story post or pinning more posts to the top of your profile. Instagram Plus, Facebook Plus ($4 a month), and WhatsApp Plus ($3 a month) will roll out globally sometime this summer.
These “Plus” plans are an attempt by Meta, led by CEO Mark Zuckerberg, to diversify how it makes money from users. Meta is also doing what Meta does best with this move: mimicking other social media platforms’ successes—specifically, Snapchat.
“Loving husband, father of four boys, VP Product @ Meta” reads Evan Spiegel’s tongue-in-cheek LinkedIn profile. Spiegel, the cofounder and CEO of Snap, has never actually worked at Meta, though his social media platform has directly...
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