Meta Bans TikTok Ads From Its Platforms In Tit-For-Tat Row
It called the move 'a normal business practice.'
Steve Dent for Engadget
Meta confirmed that it has banned ads from rival platform TikTok, saying that "declining promotional services to a competitor is a normal business practice," Bloomberg reported. The news follows TikTok's own ban of Instagram and Facebook profile links and Meta ads pressuring TikTok and other social media sites to follow its lead with safety features for minors.
On Thursday, Meta placed a complete ban on ads and marketing from TikTok's US minority owner, China's ByteDance. The ban is in effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, the company said. It also applies to third-party advertisers running TikTok-linked campaigns in those countries. "We don't have to run ads from a competitor whose goal is to pull people off our apps," Meta spokesperson Chris Sgro told Bloomberg.
In August, Meta agreed to an $18 billion...
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