Meta AI arrives in Threads DMs for all users worldwide

TL;DR

Meta AI DMs are rolling out to all Threads users globally. You can chat privately with the AI. In five test countries, Meta AI posts in public feeds but cannot be blocked, only muted.

Meta is rolling out Meta AI to Threads direct messages globally starting today. All users can now share posts, images, links, and videos with Meta AI in a one-on-one conversation, ask follow-up questions, and explore topics privately. The feature mirrors what already exists on Facebook, Instagram, and WhatsApp. Meta said the move responds to community feedback from users who wanted AI context without sharing conversations publicly.

The more contentious piece remains unresolved. Meta began testing Meta AI in Threads’ public feed in May, initially in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore. In those markets, Meta AI posts its own content and can be tagged using @meta.ai. Users cannot block the account. They can click...

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