Memory crunch sends PC prices into double-digit climb
Personal Tech
Notebooks up 11%, desktops 10% as chipmakers ditch consumer kit for AI server bling
The average prices of notebooks and desktops are up in Europe by double-digit percentages on the back of tightening availability of memory.
All PC makers are battling with shortages of DRAM and NAND as component manufacturers prioritize production for higher-margin high-bandwidth memory chips used in AI servers. The cost of memory has more than quadrupled in 12 months.
Analyst Context, which tracks the products that wholesalers and resellers ship to customers, says that average notebook prices climbed 11.4 percent year-on-year and desktop prices rose 10.5 percent via European distribution in the first six weeks of calendar Q2.
The revenue generated from the sales went up 12 percent for mobile PCs and 2 percent for desktop machines. This is despite unit sales shrinking 3 percent for laptops and 7 percent for desktops.
"After a strong...
Copyright of this story solely belongs to theregister.com. To see the full text click HERE