Meet the Wrap Pack: You Can Vibe Code Software, But You Can’t Vibe Code Distribution

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Software is completely changing. The cost of building something is a race to zero, but the cost of getting an audience and distribution isn’t getting easier or cheaper.

Software was always the hard part and the thing that companies built moats around. If you had an idea, it would take teams of overpaid people to work on many facets, rack up ridiculous bills, and use power tools to ice cakes. It was a whole ordeal, and it would take months before you had something you could use.

Due to the heavy workload required, you would end up with these Frankenstein product offerings that would never be thrown out or moved away from, ‘because we spent so much money on it.’ So what happened? Another API stitched onto the side. A new UI for this part, and a new engine in this part, and it was all stitched together with middleware...

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