Meet enso, the next unicorn in agentic GTM
Growth hacking was supposed to be dead. The term had a good run. Sean Ellis coined it in 2010, and for a decade it described the scrappy, slightly unholy tricks that built the consumer internet: Airbnb piggybacking on Craigslist, Dropbox handing out free storage for referrals, Hotmail signing every outgoing email with an ad for itself. Then the platforms wised up, the loopholes closed, and “growth hacker” became a job title that’s almost gone.
Now it’s back, and it looks nothing like before. Today, it looks like a research lab: a fleet of AI agents running controlled experiments on the world’s biggest distribution platforms around the clock, publishing the results, and moving on before the platform notices.
The company behind this lab is called enso. And if you spend any time in B2B marketing circles this autumn, you will hear its name.
A Research Lab for growth...
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