Meesho’s PRISM Brings Intent-Driven Discovery to 264 Million Indians
Meesho, India’s largest e-commerce platform by Annual Transacting Users and Placed Orders, revealed the growing impact of PRISM (Personalised Ranking & Intent Signal Module), its proprietary AI intelligence system designed to transform how millions of Indians discover products, shop online, and engage across the platform.
Much like shopping in a local bazaar, consumers on Meesho often browse, explore, and discover products rather than search with fixed intent. Built for a platform serving 264 million annual transacting users and 717 million placed orders in Q4 FY26, PRISM is designed for this reality, shifting commerce from keyword-led search to real-time intent understanding and product discovery. Traditional e-commerce was built around the search bar, assuming users can clearly articulate what they want. For a large part of India, that assumption breaks down. Today, over 75% of orders on Meesho originate from AI-driven personalised feeds powered by PRISM.
At the core of PRISM...
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