Meesho's Festive Sale Sees 75% Order Growth, AI Drives 85% of Orders
Meesho's Mega Blockbuster Sale 2026 offers a glimpse into how these habits are evolving, particularly in smaller cities and towns.
The company reported nearly 75% year-over-year (YoY) growth in orders on the first day of its sale, with transacting customers increasing around 60%. Demand picked up almost immediately, with orders crossing approximately 75,000 per minute at peak within 15 minutes of the sale going live.
Around 85% of orders were powered by AI-led discovery, branded shopping through Meesho Mall grew more than 200%, and orders through its Content Commerce business increased approximately 3.7 times.
AI Is Changing How People Find Products
Finding the right product online can be difficult, especially during a festive sale when thousands of options compete for attention.
This is where personalized recommendations come in. According to Meesho, AI-powered discovery played a role in approximately 85% of orders placed on the opening day.
That is a substantial...
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