McKinsey says enterprise AI is finally 'on the road to ROI'

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Fasten your seatbelt and empty that bladder: AI investment is rising, but reported enterprise earnings impact remains stubbornly flat

Four years into the generative AI revolution, consulting giant McKinsey reckons we've finally started the engine and are officially "on the road to ROI." Whether that road leads to actual profit-making and how long it takes to travel is anyone's guess, because the firm's data suggests most respondents still aren't reporting an enterprise-level earnings contribution from AI.

McKinsey surveyed 1,719 professionals and business leaders from around the world and across industries for its reporton the State of AI in 2026, and what it found sounds a lot like what similar studies have determined in the past couple of years. According to the report, more businesses are deploying more AI in the belief that their investments will start paying off, but the number of people reporting an actual...

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