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McDonald's has been using AI to decide how much you should pay for a Big Mac

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Recap: McDonald's has made several attempts to deploy AI across its businesses over the past few years, not all of them successfully. A recent extensive report sheds light on one area where the fast-food giant has had a long and potentially lucrative history with machine learning and algorithms: dynamic pricing.

Several sources, including store owners, recently explained to Reuters how McDonald's encourages and sometimes pressures restaurants to set prices according to an AI algorithm. The outlet also viewed screenshots of an AI pricing tool taken in August.

The system aims to determine how much customers are willing to pay by reviewing data from millions of transactions across the fast-food chain's nearly 14,000 restaurants, as well as prices from online menus at nearby rival chains such as Wendy's. The tool might warn a franchise...

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Judge dismisses antitrust lawsuits over Google’s AI Overviews

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. A federal judge has dismissed a pair of antitrust lawsuits filed by Chegg and Rolling Stone parent company Penske Media Corporation, which

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This startup wants to turn idle user car inventory into rental revenue

When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity. “Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time,

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Nvidia Sentry's millisecond claim raises AI agent detection questions | TechTarget

Tech giant Nvidia's promise to quarantine rogue AI agents in milliseconds addresses an important part of enterprise security -- namely, stopping dangerous activity quickly. However, the company's response to questions about its Sentry design reveals a critical qualification. The claim measures containment separately from detection, leaving

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Researchers Say They Tricked Chinese AI Into Providing Instructions For Bioweapons, Assassinations

Security researchers say they bypassed safety controls on two Chinese AI models and got the systems to dish up instructional information about bio-weapons, explosives, and assassinations. According to the UK firm Mindgard, Moonshot AI's Kimi K2.6 and K3 Swarm models ignored developer-set guardrails earlier this summer. The

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Judge dismisses antitrust lawsuits over Google’s AI Overviews

This startup wants to turn idle user car inventory into rental revenue

Nvidia Sentry's millisecond claim raises AI agent detection questions | TechTarget

Researchers Say They Tricked Chinese AI Into Providing Instructions For Bioweapons, Assassinations