Match Group’s CEO Says Gen Z Values In-Person Connection Over Dating Apps
Singles increasingly prefer to meet people in person rather than swipe on profiles on their phones, the head of Tinder and Hinge’s parent company said this week. That trend has the dating apps looking for new ways to connect people.
“Our internal research shows that nearly half of singles aged 18 to 29 want to share in-person experiences with people who could become closer connections,” Match Group CEO Spencer Rascoff said during the company’s second-quarter earnings call Tuesday.
Tinder announced at the end of July that it would be expanding its Events feature to over 26 cities by the end of September. The feature was designed to have users get together in-person for game nights, coffee socials, group hikes and more. The in-app feature first launched in March with a pilot program in Los Angeles that hosted more than 60 events.
Tinder built partnerships with event organizers and ticketing platforms...
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