Masters of the Universe director Travis Knight doesn't think AI is a 'technology we should fear' — but says it'll never replace the people who give movies their 'spirit and soul'
- Masters of the Universe's director has had his say on AI use in the entertainment industry
- Travis Knight says it shouldn't replace those who make movies and TV shows
- However, it has it uses if it's implemented properly
Masters of the Universe's director has offered his opinion on the ongoing debate surrounding the use of artificial intelligence (AI) in the entertainment industry.
Ahead of the new Amazon movie's release, Travis Knight exclusively told me that studios shouldn't use AI to replace those who, in his words, give movies their "spirit and soul".
However, Knight also suggested that AI could be beneficial to the wider business if those in charge of the world's biggest entertainment companies are "thoughtful and careful" about its application.
Knight's comments come amid a watershed moment for the implementation of AI in the entertainment sector, other industries, and our wider society.
Indeed, as the nascent...
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