Marketing teams are being asked to do more with AI, so why aren't they getting the support from their leadership teams?
If you’re a Marketer, then you hear every day that AI will make your job easier. It will automate repetitive work, help you think more strategically, and let you spend most of your time on creativity and strategy. But the reality for most is very different.
In the Content Marketing Institute’s 2026 Career and Salary Outlook: Content and Marketing Professionals, we get a good look at how marketers and marketing leaders are adjusting to a new way of marketing with AI and how it’s affecting marketing jobs now and in the future. The report was discussed during the webinar, The New Reality of Marketing Careers: What You Need To Know.
A tough job market for Marketers
One perhaps not-so-surprising finding is that 75% said finding a job was more challenging than it was two years ago (54% then), with the average time to find a job at 5.2...
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