Mark Zuckerberg Says Meta Is 'Entering A New Phase' With Muse

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He expects the agent will generate more revenue per user than the company's apps.

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It's only been a few weeks since Meta introduced Muse, but the company's personal agent is already becoming central to Meta's plan to start making money off its massive investment in AI. CEO Mark Zuckerberg said that the company is already working on monetizing the agent, and that he expects Muse to eventually generate more revenue per user than Facebook and Instagram.

Even though Muse is only available in the US and Canada, Meta has already seen significant adoption of the agent. Zuckerberg said that more than 10 million people have started using it since its early September rollout. "Now that Muse has clear product market fit, we are entering a new phase and a more operational phase that is focused on scaling it," Zuckerberg said during the company's third-quarter earnings call Wednesday....

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