Many Europeans would avoid companies that rely on US tech firms, survey claims

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A hot potato: A new survey has illustrated Europe's growing reluctance to rely on US technology. It found that 45% of the 3,000 people surveyed in the UK, France, and Germany would actively avoid companies that store their data with US-based firms.

Proton's survey discovered that four out of five European consumers now consider the use of European technology a factor when deciding whether to buy from or work with a business. Almost half of those surveyed said they would avoid companies that store their data with US providers over privacy and security concerns.

Some 65% of respondents said European small businesses should prioritize European-based tools over US alternatives, while 56% said it is more important now than a year ago that European businesses rely on local infrastructure.

Proton found that social media...

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