Make Product Marketing Human Again: Keeping it Authentic in the Age of aI

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Don’t get me wrong: I love AI and I’ve been an avid user of various chatbots and such since the very (publicly available) dawn of it. I guess, it’s been over 4 years of me using AI almost daily for a massive number of tasks, from work-specific ones (I’m a product marketing manager in tech, working with B2B SaaS products for 4+ years) like outlining a go-to-market strategy and being my brainstorming buddy to personal stuff such as serving as my therapist.

Anyway, I don’t think the problem is AI. I think that the problem is that we as humans are so lazy that we will happily outsource the most energy-consuming task for $20 a month.

Yeah, thinking. Critical and creative.

Have you wondered why all articles now sound just plain? Boring? Like there’s something lacking, maybe a general idea that must be running through good writing and an author...

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