TECH NEWS

'Lyrics represent one of the few moments in streaming when the listener stops being passive': Musixmatch…

"Lyrics are where people find meaning in music."

So says Marco Paglia, Chief Product Officer at Musixmatch - the platform delivering time-synced lyrics and translations across all major music streaming services.

At a time when passive background streaming feels like it dominates the landscape, I spoke to Marco to find out how lyrics are changing the game for musicians and their listeners.

In an era of passive streaming, why are lyrics still an important tool for turning casual listeners into diehard fans?

Lyrics represent one of the few moments in streaming when the listener stops being passive. A playlist plays at you, while lyrics make you lean in, follow the words and recognise something about yourself in what an artist is saying. That moment of connection is often where a casual listener starts to become a fan.

This experience has changed significantly over the last few decades. Lyrics used to...

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