Luxury Has Reached the Pedestal Fan

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A Dyson fan costs around $400, which is to be expected from a brand known for status-symbol appliances. But what if I told you there was a fan that costs even more?

Though the brand may not be a household name in the US, Tokyo-based Balmuda is well known in Japan for its high-end, minimalist appliances like The Brew and The Toaster (there’s also The Clock, The Speaker, and … The Teppanyaki). Its latest release, a pedestal-style fan, is not called “The Fan” but rather the NatureWind Studio. It retails for $429 and is available in black and white.

The NatureWind Studio looks a little like a caged windmill on a wide tripod. It doesn’t include a remote, have any smart features, or correspond with any app. It has but a single objective: mimicking a natural outdoor breeze. One could argue that most fans can achieve this...

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