‘We have to make eSIMs as simple as possible’: Saily says removing friction is the next big battle for…
No matter how cheap you could make a week or two away in the sun, staying connected was a sticking point for years with travellers relying on expensive local SIMs or pricy roaming charges.
But access to local networks has been hugely democratized in recent years, and Saily is one of the companies pioneering travel eSIMs.
But despite strong availability of travel eSIMs today, Saily has noticed that not all consumers can access them equally (or have the confidence to do so), leaving many still vulnerable to high charges.
Questions about whether a particular phone even supports eSIMs and whether roaming has been disabled on their primary SIM or whether they’ll still incur travel charges continue to create uncertainty and prevent people from adopting the technology altogether.
According to the company, a Nord Security spinoff, customers also leave it until the very last minute to sort out a connection,...
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