‘There's never been a better time to be a Pokémon Go player’: 10 years on, VP of game development says there’s plenty still to come

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When it comes to mobile games, few remain culturally relevant for a decade, and none have shadows that loom quite as large as Pokémon Go. Now in its tenth year, the app remains a phenomenon.

It’s undergone massive changes since it first launched back in 2016; just as much as its players, our phones, and the world around us. Still, there’s a fondness that bookended much of my early 20s that I share with many players old and new; it’s also one I felt radiate from Kim Adams, VP of game development, when we sat down to discuss the title’s legacy and future as it celebrates this significant milestone.

Spotting the Togepi plush sat just in the frame of my Zoom camera capture, Adams’ affinity for the game and its players was immediately clear: “Togekiss is my favorite, but Mr. Mime is a close second, just because Mr. Mime...

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