‘New models will mark AI-generated content from day one’: Claude will now hide an invisible watermark inside ordinary words — here’s how that’s even possible, and how EU rules could push OpenAI and Google to follow suit
To comply with the EU AI Act's Article 50(2) Code of Practice on Transparency of AI-Generated Content, Anthropic has announced that “New models will mark AI-generated content from day one”.
This is a remarkable step for Claude, because it not only applies to any images it generates, which are relatively easy to watermark, but also to any text it generates.
Anthropic says that Claude models will have an “imperceptible watermark” embedded directly into generated text at the model level. It says the mark should survive copying/pasting and minor edits.
Anthropic has not yet publicly explained the exact algorithm or released a detector, so we can only speculate for now about how it might be doing this and its effectiveness.
Hemorrhaging customers
Personally, I think that Claude is about to start hemorrhaging customers, unless the marking is relatively easy to circumvent, or all the other major AI players immediately follow...
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