‘Having the latest chipset will cost a lot more’: Poco gets real about the ‘pressure’ of rising memory costs as it launches the F9 Ultra with an unchanged chipset
Poco has officially launched the Poco F9 Ultra and F9 Pro, two performance-focused phones that deliver “all-round upgrades in display, imaging, and battery life.”
Notably, the Xiaomi sub-brand doesn’t actually name-drop ‘performance’ in that list of F9 Series improvements, no doubt because the F9 Ultra, specifically, arrives with the same Snapdragon 8 Elite Gen 5 chipset as its predecessor, the Poco F8 Ultra.
Poco flagships have historically launched with the latest Snapdragon chipsets, so this year’s F Series marks something of a strategy shift for the Chinese company — and Poco hasn’t been shy about disclosing the reasons for this change.
In short, Poco has decided against equipping the F9 Ultra with Qualcomm’s new (and as-yet-unannounced) flagship chipset because 1) rising RAM prices have increased the cost of doing so, and 2) it believes the Snapdragon 8 Gen 5 remains powerful enough to deliver the level of performance Poco...
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