Love It or Hate It, the Ferrari Luce Is a Thrilling Drive
Some still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” Tell that to Benedetto Vigna, Ferrari’s CEO. He’s a physicist by education, hired to run the company in 2021 after a career in semiconductors, although he did significant business with automotive during that time.
Vigna also helped develop a three-dimensional motion sensor first used in airbags, later adapted for the Nintendo Wii and the iPhone’s screen rotation function. An inventor, then. “I prefer innovator,” he once told me. “A lot of the time inventors are just thinking, but innovators conceive new things and make them happen.”
This is all useful background to the Luce, Ferrari’s first fully electric car, engineered in Maranello, Italy, but designed in California by LoveFrom, the agency set up by renowned iPhone designer Jony Ive. It’s not Apple’s abandoned car, reskinned and rebooted for the world’s...
Copyright of this story solely belongs to wired.com. To see the full text click HERE
