Lovable has the .com now, and it belonged to an Italian lingerie brand
If you type lovable.com into a browser now, you land on a vibe-coding platform valued at $13.3bn. If you had typed it a month ago, you would have landed on an Italian underwear company, which is the more interesting half of the sentence.
We checked the domain on Friday, after seeing some reports, and the root and the old product pages, including the lingerie brand’s own company-history page, all return a 302 redirect to lovable.dev, which means the whole domain has been repointed rather than a single landing page swapped out.
The Swedish startup has not announced the acquisition; nothing appears on its blog, where the most recent posts cover data-access verification and an engineering migration, and the company has published no statement about the domain at all.
The confirmation instead came from the domain industry. Elliot Silver of DomainInvesting.comwrote yesterday that Lovable had recently acquired lovable.com, citing a...
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