Loops raises $3.5M to build the AI operating system for commerce

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Online shopping has become very good at showing people thousands of products and surprisingly bad at helping them choose one. Loops was built around the idea that AI can collapse those experiences into one continuous journey.

The company announced a $3.5 million seed round from a16z speedrun, NTT Docomo, Connecticut Innovations, Alumni Ventures and Monday Capital.

Loops will scale its AI platform for brands and retailers. It helps businesses understand what a shopper is trying to accomplish, surface the right products and guide them through the decision. The retailer does not have to assemble multiple AI products behind the scenes.

The funding will support product development, customer deployment capacity, and international expansion.

Why this matters today

AI is arriving in ecommerce one workflow at a time. One product improves search, another answers shopper questions, another writes product descriptions, another handles virtual try-on.

Each is useful on its own, and...

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