'LLMs can infer private attributes from ad exposure alone': AI can tell a lot about you just based on the…
- Ad patterns alone reveal identity traits without accessing personal data directly
- AI profiling from ads is faster, cheaper, and more scalable
- Short browsing sessions provide enough data for accurate personal inference
The ads that appear on your screen are not chosen at random, and researchers have now proven AI can turn those ads into a detailed picture of your private life.
A team from UNSW Sydney and QUT examined more than 435,000 Facebook ads collected from 891 Australians through a citizen science project.
Using widely available large language models, the researchers found they could predict users' personal alignments without ever seeing their history or personal data.
Advertising platforms build profiles on you and then choose which ads to send your way - those choices create a unique pattern of ads that reveals information about you to anyone who can see that pattern.
The study showed AI toolscould infer...
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