Lightspeed Backs Trackk As Gen Z Joins Markets
Trackk has raised $3.7 million in seed funding led by Lightspeed, with participation from Info Edge Ventures and several angel investors. The Mumbai- and Bengaluru-based startup is building a platform designed around how younger users engage with financial markets – combining AI-led stock discovery, personalised user journeys, and simplified execution tools.
For decades, investing in India was dominated by seasoned traders and long-term investors who relied on research reports and brokerage advice. But Gen Z’s entry has changed that rhythm. Discovery now happens through creators, communities, and social platforms – a dynamic that traditional financial institutions have struggled to adapt to.
The company’s co-founder and CEO, Vedant Gupte, said, “Younger investors today consume financial information very differently from previous generations. Discovery is increasingly happening through digital communities, creators and social platforms, but the investing experience itself still feels overly complex for first-time users. With Trackk, we are building a platform...
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