Liferay India eyes doubling its business as AI and a seven-product portfolio open up new buyers

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Every CIO has had the conversation by now. A business leader has watched an AI coding assistant spit out a working prototype in an afternoon and asks the obvious question: why are we paying for a platform when we could just build it?

Manish Gupta has heard that question more than most. As Managing Director and Country Head of Liferay in India, he has spent 16 years selling digital experience platforms (DXPs) to banks, ministries, insurers and manufacturers, and he says the AI-will-replace-the-platform argument is gaining airtime inside his customers’ boardrooms.

His answer is blunt, and it is aimed squarely at the CIO’s chair. “Some people see AI as a threat. They feel that using AI, they can create a similar tool like Liferay, and they will not require Liferay,” Gupta says. “But we do not think in that way.”

Buy the plumbing, build the business logic
Gupta’s core argument...

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